10 Facts About Gift Cards

Gift card statistics abound as they become an increasingly popular gift and money-management method. Here are a few facts to share during your next cocktail party:
1
Gift cards have been the most requested item on holiday wish lists for the past eight years (2007-2014).
2
Nearly two-thirds of gift card users spend 38% more than the value of their gift cards.
3
Spending on gift cards has increased over 80% since 2003.
4
Winter holidays are the top purchase occasion for gift cards, followed by birthdays.
5
37.7% of shoppers will purchase a department store gift card for friends and family, followed by 34% of shoppers opting for a restaurant gift card.
6
The gift card industry is estimated to reach $140 billion by 2016, an increase of $20 billion since 2013.
7
Digital gift cards are experiencing an annual growth rate of 200 percent, compared to a 6 percent annual growth rate for physical gift cards.
8
Over half of shoppers say they give gift cards because they all the recipient to select their own gift.
9
Gift card "spillage," or the amount left unused, is down to less than 1% of the card's value from over 10% in 2006.
10
Up to 50% of some retailers' business in the fourth quarter comes from gift cards.


Sources: National Retail Federation, BusinessPundit.com, GRI Financial Services, Inc., Wall Street Journal, BlackHawk Network,